Department of the Navy, United States Marine Corps | Published December 23, 2014 - Deadline January 16, 2015
Period of Performance: 16 February 2018 through 15 February 2019
ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT
4001 11,500 Each
OPTION THE WINDSOCK
PUBLICATION AND DISTRIBUTION OF THE CIVILIAN ENTERPRISE NEWSPAPER - WINDSOCK in accordance with the Statement of Work (Section C). The Windsock is published 50 times per year. "NOT TO EXCEED" a circulation of 11,500.
Period of Performance: 16 February 2019 through 15 February 2020
SECTION B - NOTES
B.1 GENERAL INTENTION. The purpose of this requirement is to establish a contract for publication and distribution of a Civilian Enterprise (CE) newspaper "Windsock" as requested by the Public Affairs Office, Marine Corps Air Station, and Cherry Point, NC. The CE newspaper is subject to the requirements of DoD Instruction 5120.4, dated 16 June 1997, Department of Defense Newspapers, Magazines and Civilian Enterprise Publications and other listed in Attachments. The purpose of the civilian enterprise newspaper is to provide a free flow of news and information to DoD personnel and their families.
B.2 TYPE OF CONTRACT. This is a "no cost" type of contract. Neither appropriated nor non-appropriated funds will be used to pay for any costs incurred by the contractor in publishing the newspaper. Consideration to the contractor comes from the right to sell and circulate advertising. The CE publisher shall only use the space agreed upon for advertising (Section C3.1.1.). Although this contract is not subject to the Federal Acquisition Regulation (FAR) or the Defense Federal Acquisition Regulation Supplement (DFARS), FAR or DFARS clauses useful in protecting the interest of the Government and implementing those provisions required by law are included.
B.3 PERIOD OF PERFORMANCE. The base period of this contract will be one year. The contract includes four (4) twelve-month option periods, to be exercised at the discretion of the Government. The total period of the contract, including options, shall not exceed five (5) years. The contractor is "NOT AUTHORIZED" to execute and or exercise the option periods identified within the contract without written approval/authorization for the Contracting Office identified in section 9 of the SF 1449. The periods will be as follows:
Base Period: 15 February 2015 - 14 February 2016
- Option One: 15 February 2016 - 14 February 2017
- Option Two: 15 February 2017 - 14 February 2018
- Option Three: 15 February 2018 - 14 February 2019
- Option Four: 15 February 2019 - 14 February 2020
SECTION C - STATEMENT OF WORK
C1.1 SCOPE. The Cherry Point Windsock, hereafter the Windsock, is the authorized, unofficial publication of Marine Corps Air Station Cherry Point, North Carolina (MCAS Cherry Point). As such, its contents do not necessarily reflect the official views of, nor constitute an endorsement by, the Department of Defense (DoD). The Windsock is a civilian enterprise (CE) newspaper, published by a CE contractor (hereafter referred to as the "Publisher") under contract with MCAS Cherry Point. As such, the Windsock contains advertising sold by the Publisher, and may contain supplements or inserts. The Publisher sells advertising to cover costs and secure earnings. Other advertising provisions are contained in this Statement of Work (SOW). The Publisher also provides personnel to aid and support the Windsock staff to support newspaper operations as stipulated in this SOW. The Windsock is published 50 times per year with a circulation of 11,500. It is a key medium in the Commander's internal information program and is used to communicate mission-essential information to members of the command, including Marines, Sailors, civilian employees, and family members. A typical issue of the Windsock contains most, if not all, of the following elements: command, Marine Corps and Department of Defense news/features, Commander's comments; letters to the editor; editorials; commentaries; features; sports; entertainment items; Marine Corps Community Services news and announcements; installation and local community news briefs and announcements; photography; line art and classified advertisements. The Publisher may provide material for use in the newspaper if approved by the Commander, or Public Affairs Officer (PAO) as the Commander's representative. All editorial content used in preparing the Windsock, whether used in an issue of the newspaper or not, is the property of the Marine Corps. The PAO provides oversight and final approval authority for all editorial and advertising content of the paper.
C1.1.1 The Contractor shall prepare, produce, publish and distribute at weekly intervals, a CE newspaper, to be known as The Windsock and its website, barring national catastrophe or failure to adhere to editorial and pictorial deadlines by the Government. This publication shall comply with all applicable provisions of the:
• Department of Defense (DoD) Instruction 5120.4 (16JUN97),
• DoD Direction 5122.10 (21NOV2000),
• Department of Navy (DoN) rules and regulations, Marine Corps Publication and Printing regulations (MCO 5720.74);
• and SecNavInst 5720.44C.
Upon request, copies of the above references will be made available to the Contractor by PAO.
C1.2 Concept. To have a responsible firm publish the Windsock newspaper using copy collected and laid out entirely by the Publisher. Publisher will gather copy from standard sources, including but not limited to: Defense Video and Imagery Distribution System (DVIDS), Marines.mil, articles provided by PAO, local news sources (for off-base events), base organizations such as Marine Corps Community Services, Joint Safety Office, Chaplain's Office, Chow Hall, Single Marine Program, and others designated by the PAO. Priority for story publication will be determined by the PAO, but generally will be laid out by the Publisher in the following order: local (on-base) news including news briefs, local (on-base) features, local (on-base and regional) announcements, Corps-wide news and features, especially those that might be of interest to local Marines. Publisher will design and lay out all pages in accordance with the Editors' SOP, which will be provided by the PAO. PAO will have oversight and final decision on all copy and design layouts.
C1.2.1 To enhance the quality of life for military and civilian personnel serving and living at Cherry Point by providing news and information that is informative, educational and entertaining.
C1.2.2 To provide a forum for individuals to express opinions concerning relevant matters, thought-provoking ideas, tasteful and colorful humor; and to provide a place for the submission of advertisements free of charge as described elsewhere in this contract.
C1.2.3 To enhance and preserve the customs and traditions of the United States Marine Corps.
DEFINITIONS AND ABBREVIATIONS
C2.1 STANDARD DEFINITIONS. Definitions of specific terms and phrases used in this Contract.
C2.1.1 ADMINISTRATION. All post award functions to ensure adherence to terms and conditions of the contract.
C2.1.2 CIVILIAN ENTERPRISE NEWSPAPER. Newspaper published by commercial publishers under contract with the DoD Components or their subordinate commands. The Commander or Public Affairs Office provides oversight and final approval authority for the news and editorial content of the paper.
C2.1.3 CONTRACTING OFFICER. A person with the authority to enter into, administer, and/or terminate contracts and make related determinations and findings. The term includes certain authorized representatives of the contracting officer acting within the limits of their authority as delegated by the Contracting Officer.
C2.1.4 CONTRACTING OFFICER'S REPRESENTATIVE (COR)/ALTERNATE COR (ACOR). See Section H, Note H3.
C2.1.5 CONTRACTOR. The term "Contractor" as used herein refers to both the prime Contractor and any subcontractors. The Contractor shall be responsible for assuring that his subcontractors comply with the provisions of this contract. (Note: For the purpose of this contract, "Contractor" is the same as "Publisher.")
C2.1.6 GOVERNMENT-FURNISHED PROPERTY. This term as used in this contract means any supplies or facilities furnished by the Government, for use in connection with the performance of this contract.
C2.1.7 INDUSTRY STANDARD. This term as used in this contract means an established norm or requirement in the related industry. Examples include types of equipment and procedures used by the majority of modern newspaper publishing companies for printing and Web design.
C2.1.8 INFORMATION TECHNOLOGY (IT). Any equipment or inter-connected system or subsystem of equipment that is used in the automatic acquisition, storage, manipulation, management, movement, control, display, switching, interchange, transmission, or reception of data or information by the executive agency. The term IT includes computers, ancillary equipment, software, firmware, and similar procedures, services (including support services) and related resources. IT replaces the terms "Federal Information Processing" and Automated Data Processing Equipment (ADPE) as per the Clinger-Cohen Act of 1996.
C2.1.9 INSERTS. A flier, circular, or freestanding advertisement placed within the folds of the newspaper. No disclaimer or other labeling is required.
C2.1.10 OPTION. A unilateral right in a contract by which, for a specified time, the Government may elect to acquire additional supplies or services called for by the contract, or may elect to extend the term of the contract.
C2.1.11 PAGE DUMMIES. Pages, usually legal size, which are used by the Contractor and the Public Affairs Office to give a rough description of what a completed page will look like. Page dummies are initiated by the Contractor to plan a forthcoming edition by indicating to his staff which portions of the paper will contain advertising and which portions will contain space for editorial copy.
C2.1.12 PAGE PROOFS. Metered broadsheet pages which follow the prescription of their specific page dummies after all advertising and editorial content have been electronically "pasted up" on them. These are reviewed for geometric uniformity, editorial accuracy, and to ensure SOP and other PAO guidelines have been adhered to by the Contractor immediately prior to printing.
C2.1.13 PASTE-UPS. Refers to the physical placement of advertisements, photographs or editorial copy on a metered broadsheet page.
C2.1.14 SHALL. This word is used in connection with the Contractor and specifies that the provision is binding.
C2.1.15 SUPPLEMENTS. Features, advertising sections, or Marine Corps Community Services (MCCS) sections printed with or inserted into publications for distribution. Supplements shall be labeled "Supplement to THE WINDSOCK". Editorial content in supplements is subject to approval by the Public Affair's Officer.
C2.1.16 WILL. This word is used in connection with the Government and specifies that the provision is binding.
C2.2 STANDARD ABBREVIATIONS. Complete spelling of commonly used
abbreviations in this Performance Work Statement (PWS).
C2.2.1 ACOR. Alternate Contracting Officer's Representative
C2.2.2 AD/ADS. Advertisement/Advertisements
C2.2.3 CE. Civilian Enterprise
C2.2.4 COR. Contracting Officer's Representative
C2.2.5 CO. Contracting Officer
C2.2.6 DoD. Department of Defense
C2.2.7 DoN. Department of the Navy
C2.2.8 ISMD. Information Systems Management Division
C2.2.9 IT. Information Technology
C2.2.10 MCAS. Marine Corps Air Station
C2.2.11 MCB. Marine Corps Base
C2.2.12 MCCS. Marine Corps Community Service
C2.2.13 MCO. Marine Corps Order
C2.2.14 PAO. Public Affairs Office
C2.2.15 PWS. Performance Work Statement
C2.2.16 QA. Quality Assurance
C2.2.17 QC. Quality Control
C2.2.18 CPNC. Cherry Point, North Carolina
C2.2.19 FIP. Federal Information Processing
CONTRACTOR FURNISHED ITEMS AND SERVICES
C3.1 The Publisher agrees: Except for those items or services specifically stated to be Government furnished in Section C4, the Contractor shall provide all items and services needed to perform this contract.
C3.1.1 The Windsock shall be broadsheet size newspaper, consistent in page-length as necessitated by the editorial content provided by the PAO in maintaining the ratio of advertising to editorial content as outlined in paragraph C3.8.5. The newspaper will have no less than 16 pages, unless specifically agreed upon by both the PAO and the Publisher. The newspaper will contain two sections, A (News and Features) and B (Life and Times). Front pages for all sections shall be color.
C3.1.2 The Publisher will make every attempt to use timely articles in the editorial sections of the Windsock. To that end, unless otherwise approved by PAO, no articles or related editorial material printed in the Windsock will be more than 14 days old (based on when it was posted online by its author for release).
C3.2 Deadlines: The Publisher shall have all Corps News pages and Page B3 ready for review by the Windsock editor no later than 0800 Monday. The Publisher shall have all remaining pages ready for review by the PAO by 1500 on Tuesday. The PAO shall provide proofing comments to Publisher by 0800 Wednesday. A final proof for the PAO shall be completed by 1000 on Wednesday, if deemed necessary by the PAO. The PAO will complete its review of the final proof by 1200 on Wednesday. This schedule may be moved to the left (earlier) during holiday schedules upon agreement between both parties.
C3.3 Nameplate: The nameplate (flag) of each issue shall include the volume number and date.
C3.3.1 No advertising shall be included on the front page of any section. Additionally, the PAO shall at its discretion have two additional pages in each section with no advertising. The recommended pages without advertising are A1-A3 and B1-B3.
C3.3.2 The Publisher shall provide full color on all pages if PAO deems necessary. However, editorial photos on any page that has a color ad shall also be in color. PAO retains the right to use black and white on any page as needed or appropriate.
C3.3.3 All photos and other editorial content used in the production of the Windsock, whether used in the Windsock or not, remain the property of the Government.
C3.3.4 Four special edition tabloid inserts shall be printed for inclusion in the newspaper each year. The size and content of such special inserts will be identified to the Publisher 15 days before each run. It is understood that all terms and conditions of this contract shall apply to each special edition with the exception of advertising. There shall be no advertising in special inserts.
C3.3.5 On a yearly basis, the Contractor shall provide a hard bound volume of all the previous year's issues of the Windsock. The volume shall be provided by 1 March each year.
C3.3.6 The Publisher shall where economically feasible use recycled paper for the publication of the CE newspaper.
C3.3.7 The Publisher shall use standard newsprint, recyclable paper subject to requirements of applicable laws and regulations.
C3.4 WEB SITE.
C3.4.1 The Contractor shall be responsible for creating, maintaining, marketing and posting a Web site for the Windsock that adheres to current industry standards. The site will use the same format as other standard news organization Web sites - examples include The Los Angeles Times, The New York Times, USA Today, and The Raleigh News & Observer. The site shall be updated with information from each week's copy of the Windsock by 7:30 a.m. on the day of publication. Additional stories or information provided by the PAO from time to time shall also be posted to the site within 24 hours.
C3.4.2 The Website may also include advertisements that were published in the Windsock. Additional advertising will be allowed and all advertising rules as set forth in Section C3.8 will apply.
C3.5 Facilities: The Publisher shall provide an office for the publication of the WINDSOCK. The Contractor Liaison/Quality Assurance Manager and Graphic Artist/Layout Design Artist (C3.12.3 and C3.12.4) shall work from this location, with the following exception. The Graphic Artist/Layout Design Artist will work at the JPAO office at Cherry Point each Tuesday during normal working hours, 8 a.m. until 4 p.m. This schedule may be adjusted by the PAO to accommodate holiday production schedules. The newspaper archive will be located at the Publisher provided facility. Personal meetings between the Publisher and PAO personnel will be conducted at the PAO office or any site chosen by the PAO.
C3.6.1 The Contractor shall provide the below listed equipment or approved equivalent for the performance of this contract. The equipment provided by the Contractor shall be new. All equipment shall be in first class, industry standard operating condition (complete operating order and in compliance with the manufacturer's operating specifications).
Additionally, the Publisher shall furnish all necessary supplies, repair parts, materials, tools, and support equipment required to perform all services.
C3.6.2 The Contractor shall provide up-to-date versions of the following equipment suite on the PAO premises:
A. Computer Workstation. The Publisher shall provide one (1) networked computing workstation consistent with the industry standard for use in editing stories, editing photos and other needs necessitated by the PAO. The workstation shall have a color monitor 20 inches in size or larger. The workstation should be equipped, at minimum, with the current versions of Microsoft Office and the Adobe Creative Suite. Additionally, the Publisher shall update software as available to remain within the industry standard.
B. Server/Shared Drive. Publisher will provide one (1) networked server/shared drive capable of transferring files between the PAO and the publisher. Publisher will provide Server/Shared Drive network access for Government laptop computers for internal Windsock production and archiving.
C. Digital Cable Modem. Publisher will install and maintain one (1) digital cable modem in the PAO to provide a cable internet connection, as well as the required internet subscription service described in paragraph C3.6.2.E.
D. Wireless Router. Publisher will install and maintain a wireless router to provide sufficient Wi-Fi Internet connection capability to all networked devices, including multiple Government laptop computers, the computer workstation described in paragraph C3.6.2.A., and the printer described in paragraph C3.6.2.F.
E. Internet Connection. The Publisher shall install a broadband Internet connection to maintain connectivity between the Publisher and the Joint Public Affairs Office.
F. Printer. Publisher provides one printer capable of printing commonly used paper sizes up to 11x17 inch for printing of newspaper flats for review. Publisher will provide replacement printer toner and paper.
G. Stylebook. Publisher will provide account access for JPAO to the Associated Press Style book at http://www.apstylebook.com for use by JPAO staff.
C3.6.3 The Publisher shall provide a subscription to a clip art service accessible from PAO premises.
C3.6.4 The Publisher shall provide quarterly training regarding the use of equipment to accommodate new journalists at the PAO.
C3.6.5 The Publisher's computer equipment will be analyzed bi-annually and/or at each contract renewal date by PAO to determine adequacy, compatibility and to determine if any upgrades are necessary. The Contractor shall familiarize and train Public Affairs personnel in electronic transmission of data. Throughout the life of the contract, technological upgrades will be required to remain competitive with current industry standards in compliance with Marine Corps Standards. The equipment shall be upgraded as needed to maintain current acceptable standards throughout the Marine Corps.
C3.6.6 EQUIPMENT MAINTENANCE. The Contractor shall be responsible for and bear the expense of maintaining and repairing all equipment furnished by the Contractor. The Contractor shall ensure required maintenance and repairs are accomplished within a period not to exceed 24 hours from the time a notice for maintenance has been initiated. If equipment cannot be repaired, one-for-one replacement of inoperable equipment shall be provided. In the event of catastrophic equipment failure, the Publisher shall provide alternative solutions to publish the newspaper.
C3.6.7 EQUIPMENT INVENTORY. At the start of the basic contract period, the Contractor and a Government representative shall conduct a joint inventory of all Contractor furnished equipment. A Contractor and Government representative shall jointly determine the working order and condition of all Contractor furnished equipment; and, shall certify their agreement as to the working order and stated condition of all equipment provided by the Contractor. At completion of the contract, the Contractor and a Government representative shall conduct a joint inventory of equipment. The Contractor shall repair all equipment in need of repairs/maintenance before the joint inventory is made. The Government is not responsible for normal wear and tear of equipment. If the Contractor and Government representative fail to agree on the working order of Contractor furnished equipment, this failure to agree shall be treated as a dispute.
C3.6.8 The Contractor shall engrave all computer equipment in such a way as to facilitate recovery in the event of loss or theft and for inventory purposes.
C3.6.9 REMOVAL OF EQUIPMENT. Upon termination of the contract, the Contractor shall, within 24 hours remove all Contractor-owned supplies and/or property from the premises.
C3.7 SERVICE MATERIALS
C3.7.1 The Contractor shall provide additional supplies at PAO site, including dictionaries, thesauruses and latest edition of the Associated Press Style Guide. Publisher shall also provide in a timely manner all supplies required for continued operation of Publisher-provided equipment, including paper, cartridges, toner, and other support items.
C3.7.2 The Contractor shall provide personnel, transportation, supplies, material, equipment and services for the production and delivery of the Windsock in sufficient quantities to allow consistency of design each time the newspaper is published. All of these items shall be available on contract start date and throughout the contract period.
C3.8.1 The Contractor shall assume full responsibility for advertising content. The Publisher shall be responsible for the accuracy of any advertisement appearing in the Windsock, and shall accept for publication in the Windsock only those advertisements that conform to generally accepted standards of propriety and good taste. The PAO reserves the right to review all proposed advertisements deemed objectionable or inimical to the interests of the air station, prior to the layout of advertising space. Any advertisement received by the Publisher shall be submitted to the PAO for review and approval or disapproval if there is a question as to whether it complies with the restrictions listed in Sections C3.8.12 and C3.8.13.
C3.8.2 The Contractor shall implement the following advertisement review process, when directed, if it is determined by the Commanding Officer or the PAO as the designated representative, that the Publisher-only review is not sufficient to ensure compliance with regulations and provisions of this contract governing advertising. The Contractor shall provide laid out copies of all advertisements by 10 a.m. the Tuesday before publication to ensure compliance with advertising provisions in this section and applicable in any case. If any advertisements are identified that are contrary to these provisions, the PAO shall request that the contractor delete any such advertisements. If the Publisher prints the issue containing the objectionable advertisement(s), the Commander may prohibit distribution of the Windsock in accordance with DoD Directive 1325.6.
C3.8.3 SERVICES EXCLUDED/PROHIBITED PRACTICES.
C126.96.36.199 The Contractor and his subcontractors, affiliates, employees, sales representatives and agents, in the conduct of business concerning the Windsock newspaper, shall not:
C188.8.131.52 Represent in any manner, expressly or by implication, that advertisements published as a result of this contract are approved or endorsed by an element of the United States Government. Any advertisement, including cents-off coupons, by the Contractor, which refers to a military resale activity, shall contain a statement that the advertisement was not paid for or sponsored, in whole or part, by the particular activity.
C184.108.40.206 Publish advertisements for alcohol or tobacco.
C220.127.116.11 Publish advertisements which incorporate a Marine Corps emblem. However, this prohibition shall not preclude the use of other Marine Corps related graphics.
C18.104.22.168 Publish advertisements for lewd and lascivious materials or activities (e.g. X-rated movies or movie houses); this includes veiled references to such activities.
C22.214.171.124 Publish advertisements for off-limit establishments. A list of off-limit establishments may be obtained from the PAO.
C126.96.36.199 Allow the use of advertisement for gambling, lotteries, raffles, bingo or other games of chance conducted by a commercial organization whose primary business is conducting lotteries. (Notices of such activities shall not be included in announcements or other editorial matter not of a news nature.) Bingo games and lotteries conducted by a commercial organization whose primary business is conducting lotteries may not be advertised in the CE publication. Non-lottery activities (e.g., dining at a restaurant or attending a musical performance) of a commercial organization whose primary business is conducting lotteries may be advertised in the civilian enterprise newspapers. Exceptions are allowed for authorized State lotteries, lotteries conducted by a not-for-profit organization or a governmental organization or conducted as a promotional activity by a commercial organization and clearly occasional and ancillary to the primary business of that organization. An exception also pertains to any gaming conducted by an Indian tribe under 25 U.S.C. 2720.
C188.8.131.52 List Marine Corps "Official Business" telephone numbers in any advertisements.
C184.108.40.206 Publish advertisements employing discrimination against any person because of race, religion, national origin, age, color, or sex.
C220.127.116.11 Publish political advertisements. The newspaper(s) shall not contain campaign news, partisan discussions, cartoons, editorials, or commentaries dealing with political campaigns, candidates, or issues. The newspaper(s) shall not carry paid political advertisements for a candidate, party, or which advocate a particular position on a political issue. This includes those advertisements advocating a position on any proposed DoD policy or policy under review.
C18.104.22.168 Enter into any exclusive advertising agreement with any firm, broker, or individual for the purpose of selling advertising associated with this contract.
C22.214.171.124 Use names, initials, rank or rate, or unit of military personnel appearing in testimonial advertising.
C126.96.36.199 Carry any advertisement that violates or rejects DoD equal employment opportunity policy.
C188.8.131.52 Use any manipulative, deceptive or fraudulent device, scheme or artifice, including misleading advertising and sales literature.
C184.108.40.206 Enter into unauthorized or restricted areas.
C220.127.116.11 Represent or permit him to be represented to the public as an agent or employee of the Government.
C18.104.22.168 Sell or remove any property, which is owned by the Government and is used in the operation of this contract.
C22.214.171.124 Knowingly and/or willfully violate the Truth-in Lending Act or any other unethical practices.
C126.96.36.199 Subscribe, even at no cost, to a commercial or feature wire or other service whose primary purpose is the advertisement or promotion of commercial products, commodities, or services.
C188.8.131.52 Publish any material that implies that the DoD Components or their subordinate levels endorse or favor a specific commercial product, commodity, or service.
C184.108.40.206 Publish advertisements from establishments that engage in predatory loan practices including but not limited to those businesses offering payday loans, refund anticipation loans, car title loans, and loans with an effective annual interest rate exceeding 36 percent. Prior to agreeing to publish a proposed advertisement, the Publisher shall make reasonable inquiry to determine if the advertisement violates MCIEAST predatory lending policy. If any question whatever exists as to the advertisement's viability under MCIEAST policy, the Publisher shall consult with PAO/SJA MCAS Cherry Point prior to publication. In circumstances where the Publisher is already contractually bound to a business that has been deemed by Marine Corps Base Camp Lejeune and/or Marine Corps Air Station Cherry Point to engage in predatory lending, the Publisher agrees to cease advertising for such business at the earliest time allowable under the contract (see MCIEAST Commanding General's Policy Letter 007-07).
C3.8.4 The Contractor shall include in the Windsock's masthead the following disclaimer, in no smaller than 6-point: "The Windsock" is an authorized publication for members of the Department of Defense. Content of the Windsock is not necessarily the official views of, or endorsed by, the U.S. Government, the Department of Defense, the U.S. Marine Corps, Marine Corps Air Station Cherry Point, or the Joint Public Affairs Office, Cherry Point, N.C. The appearance of advertising in this publication, including inserts or supplements, does not constitute endorsement by the Department of Defense, the U.S. Marine Corps, or the Publisher, of the products or services advertised. Everything advertised in this publication shall be made available for purchase, use, or patronage without regard to race, color, religion, sex, national origin, age, marital status, physical handicap, political affiliation, or any other non-merit factor of the purchaser, user or patron. The Windsock is published by (Publisher's name), a private firm in no way connected with the Department of Defense, or the U.S. Marine Corps, under exclusive written contract with Marine Corps Air Station Cherry Point, N.C. The editorial content of this publication is the responsibility of the Joint Public Affairs Office. The Windsock is a registered trademark. To address any distribution problems, please contact the (Publisher) at (Publisher phone number)"
In addition to the required advertising information listed above, the masthead must include the following: "The editorial content of this publication is approved by the Marine Corps Air Station Cherry Point Public Affairs Office." Additionally, the names of the Commanding Officer, Joint Public Affairs Officer, and Editorial Staff; the Joint Public Affairs Office address and phone number; and the frequency of publication, method of reproduction and total number of circulation, shall be included in the masthead. The names of the Contractor and employees may be listed separately.
Each story published from an outside source will include the following disclaimer at the end, "This story was provided by an outside source. Comments or questions about this story should be directed to (writer's email address)."
C3.8.5 The Contractor shall notify advertisers of the requirements stated in the masthead in C3.8.3 above.
C3.8.6 Ad Layouts: The advertising-to-editorial ratio shall not be larger than 60% advertising to 40% editorial copy per single issue. Inserts/supplements will not count against the advertising to editorial ratio, but shall be clearly marked as advertising material and shall be bound by the conditions set forth by this contract. Inserts/supplements are subject to review as noted in Section C3.8.1 and C3.8.2. The Commanding Officer or his representative may limit the number of advertising inserts should they determine that such inserts are excessive.
C3.8.7 The Contractor shall facilitate contemporary modular design of editorial material. Advertising on all pages in all sections will be blocked across the top of the ad block if a horizontal format, or along a vertical line, the length of the page if a vertical format. Ads shall be sold only in 2, 3, 4, and 6-column widths. Ads shall not be horizontally combined to form widths other than 2, 3, 4, and 6 columns. Ads within ad space shall fill the entire ad space. An alley of one (1) pica between ads shall be the standard. All published ads shall be in rectangular form; Purchased ad space must be filled by either enlarging ads or by bordering ads around the perimeter of purchased space. The weight of perimeter borders shall be consistent to within one (1) point of other borders on the page. The PAO or a designated representative may specify advertising layout that prevents awkward ad structures impeding effective text layout and to enhance communication effectiveness of the Windsock.
C3.8.8 The Publisher shall coordinate deadlines for advertising with affected MCAS Cherry Point agencies, including Marine Corps Community Services.
C3.8.9 Commercial advertising and advertising supplements may be included but shall be clearly labeled as advertising and readily distinguishable from editorial content. All advertising shall be solicited by the Publisher with the exception of the "Free Classified Advertisements" outlined in Section C3.8.17. The Publisher and his representatives shall conduct all business operations concerning the newspaper on an ethical and business like basis, dealing honestly and fairly with all advertisers or others inquiring about the Windsock.
C3.8.10 The Contractor shall not subcontract or enter into any exclusive advertising agreement with any firm, broker, or individual for selling advertising associated with this contract.
C3.8.11 The contractor shall not solicit or accept advertising in the name of U.S. Marine Corps, Marine Corps organizations/units/activities, the U.S. Navy, or other component of the Department of Defense.
C3.8.12 The Contractor shall not represent in any manner, expressly or by implication, that items or services purchased or sold under this contract are approved or endorsed by any element of the U.S. Government. Any advertisement, including cents off coupons, by the Publisher, which refers to a military resale activity, shall contain a statement that the advertisement was neither paid for nor sponsored, in whole or in part, by any government organization.
C3.8.13 The Contractor shall not solicit, accept or publish advertising, including inserts and supplements, that: Discriminate in violation of the policy described in C3.8.4; endorse political candidates or parties; advocate a particular position on a political issue; advocate a position on any proposed DoD policy or policy under review; advocate lobbying elected officials on a specific issue; in the Government's opinion are objectionable or obscene in nature; reflect adversely upon the Government of the United States or any of its components; advertise for establishments declared "off limits" by the command (list provided by the command); imply Department of Defense or Marine Corps endorsement of any product, commodity or service; are contrary to law or to DoD or Marine Corps regulations; in the Government's opinion pose a detriment to the mission and performance, morale, welfare and discipline of the command, DoD personnel, or their family members; contain the DoD, Marine Corps or other service emblem without written permission; glamorize the use of alcohol and/or tobacco; do not carry a clear statement of the total cash price of products/services and credit terms offered; advertise for bingo games or lotteries conducted by a commercial organization whose primary business is conducting lotteries (postal regulations highlight exceptions); and other restrictions as deemed appropriate by the Marine Corps/command.
C3.8.13 The Contractor shall refuse to print advertising from an advertiser if there is confirmation that an advertiser has violated or rejected the equal opportunity policy in C3.8.4 above, until the violation is corrected.
C3.8.14 Advertising by any section shall not be run sideways nor upside down to attract attention unless approved by PAO.
C3.8.15 The Windsock editor shall have the option of adding the word "ADVERTISEMENT" to any ad he or she determines to be similar in appearance to editorial content. If purchase space does not allow room for the word "ADVERTISEMENT," the editor shall have the option of adding editorial space to the ad to fit the word "ADVERTISEMENT."
C3.8.16 The Publisher may, at its discretion, publish an advertising insert weekly in the Windsock. The insert shall be clearly marked as advertising material and shall be bound by the conditions set forth in this contract. Permission for this insert may be withdrawn at any time and for any reason by the PAO. Subject matter for the insert is subject to the approval of the PAO.
C3.8.17 FREE CLASSIFIED ADVERTISING. The Contractor shall provide free classified advertising consistent with the following policy: (1) Active duty or retired military personnel from all branches of the Armed Forces and their bona fide dependents may have advertisement published free in the Windsock if the ad does not exceed twenty (20) words, if the ad is not a commercial venture or business and cannot be easily misinterpreted as paid advertising; (2) DoD Civil Service employees shall receive a twenty five (25) percent discount from the fee schedule on all classified advertising subject to the above policy limitations. (3) The Publisher shall accept free classified ads until noon each Monday for publication in that week's newspaper, or later if the Publisher chooses; (4) The Publisher shall provide an e-mail account where the Windsock staff can send all electronic ads sent to the MCAS Cherry Point website; (5) The Publisher shall replenish the supply of blank ad forms as needed.
C3.9 MISCELLANEOUS RESTRICTIONS:
C3.9.1 The Publisher shall not state or imply, either in copies of the Windsock or on his stationery, forms, billboards, and signs or in any other manner, that the Windsock is an official Armed Services Publication. The name, insignia, seal, emblem, or any other identifying symbol or device of any military component or department shall not be used in any manner to imply or invite the inference that the publication is an official Department of Defense publication.
C3.9.2 Neither military nor civilian employees of the Department of Defense, Department of the Navy, U.S. Marine Corps, or any of their agencies may, with or without compensation, accept employment or gratuities or become connected in any way with a CE Publisher in preparation of the Windsock.
C3.9.3 The Windsock shall not be distributed either as a supplement or insert to any privately produced civilian newspaper or periodical. Privately produced newspapers or publications may not be distributed as inserts to the Windsock.
C3.9.4 Lotteries: Except as authorized by 1307 US Code 18 with regard to state lotteries and the Indian Gaming Regulatory Act, the Windsock if entered in the U. S. Mail System, is prohibited from publishing advertisements or editorial material about "games of chance." Paid advertisements for the lotteries administered by the states of Virginia or Maryland or the District of Columbia may be included in the Windsock in accordance with 1307 United States Code 18.
C3.9.5 No opinion poll, survey, or straw vote on political campaigns, endorsements, candidates or political issues will be conducted for publication in the Windsock. The Windsock will not contain political campaign news, editorials, cartoons, or other items that are partisan in nature and not within the mission of the Marine Corps Air Station and its command information objectives as determined by the Government.
C3.9.6 No commercial enterprise comic or feature supplements shall be inserted and distributed with this newspaper without the approval of the Air Station PAO or a designated representative.
C3.9.7 The Marine Corps and other service emblems may be used by the editorial staff for editorial content only.
C3.9.8 The Publisher shall not print any ad that uses any manipulative, deceptive, or fraudulent device, scheme or artifice, including misleading advertising and sales literature.
C3.9.9 The Publisher shall not print any ad that implies that the DoD components or their subordinate levels endorse or favor a specific commercial product, commodity, or service.
C3.9.10 The Publisher shall not use names, initials, rank or rate or unit of military personnel in testimonial advertising.
C3.10 ADDITIONAL TASKS.
C3.10.1 The Publisher shall maintain, for at least two (2) years, a morgue file of at least 25 copies of each Windsock. The Public Affairs Office will use these as emergency reserve copies for such things as journalism contests. The Publisher shall provide the PAO, at the PAO's discretion, all morgue copies at contract expiration.
C3.10.2 The Publisher shall include in the Windsock, such inserts as provided by the Public Affairs Officer.
C3.10.3 The Publisher shall provide all network connectivity of hardware and Internet connections and verify all units and the entire system is in a production status by the second day of the new contract period.
C3.10.4 The Publisher shall immediately telephone the Public-Affairs Officer when hazardous weather conditions would prevent delivery of the newspaper as specified in the contract.
C3.10.5 The Publisher shall coordinate with the PAO to determine an alternate production schedule and/or size of the Windsock if inclement weather dictates a change. The PAO retains authority to make the final decision on the size and timing of publication and distribution in such instances. In rare instances and in coordination with the Publisher, the PAO retains the right to cancel publication of the paper due to inclement weather or when other significant circumstances dictate.
C3.10.6 DoD newspapers shall support the Federal Voting Assistance Program by carrying factual information about registration and voting laws, especially those on absentee voting requirements of the various States, the District of Columbia, Puerto Rico, and U.S. territories and possessions. DoD newspapers shall use voting materials provided by the Director, Federal Voting Assistance Program, the OSD; and the Military Departments. Such information is designed to encourage DOD personnel to register as voters and to exercise their right to vote as outlined in DoD Directive 1000.4.
C3.10.7 MARKETING. The Contractor shall be responsible for an aggressive and effective marketing plan for the Windsock. This will be done in coordination with a PAO marketing distribution representative for the marketing of the Windsock both on base and in the local community. The Contractor shall be involved with a minimum of 12 marketing venues per year where the Windsock's name is used. These venues will be coordinated with a Contractor representative and approved by the PAO marketing distribution representative. Examples of venues include sponsorships of events, billboards in town, live-feeds with local radio stations, etc. In addition to the marketing plan, the Contractor will be responsible for industry standard placards for Windsock boxes and business cards for immediate Windsock staff.
C3.10.8 ANNUAL SURVEY. The Publisher shall conduct a scientific annual survey in the Windsock and online to evaluate the content, readership demographics and readability once each year. This information will be evaluated at the same time the contract and equipment evaluation commences.
C3.11 DELIVERY AND DISTRIBUTION.
C3.11.1 The Contractor shall print and distribute 50 issues of the Windsock per year. The Public Affairs Office will select two (2) weeks during the year when the Windsock will not be published. Adjustments to the production schedule including publication date will be made for long weekends. On Thanksgiving holiday and when the publication date falls on a holiday, the newspaper will be published on the preceding workday. A list of recognized holidays is furnished in Section C3.15.2.
C3.11.2 The Contractor shall be responsible for complete distribution of all The Windsock publications to civilian subscribers and required military distribution as designated by the PAO. The Contractor shall be responsible for accepting and processing subscriptions to the Windsock.
C3.11.3 The Publisher shall provide newsstands (approximately 60), in the number requested and design approved by the PAO, on or before contract start date. The stands shall be labeled Windsock for the display of the newspaper, The Publisher agrees to replace and/or repair any damaged, destroyed, or lost newsstands at no expense to the Government.
C3.11.4 The delivery and distribution of the Windsock shall be accomplished in such a manner that newsstands will be provided and kept in a neat appearance. Old issues shall be picked up by the Publisher and returned to the Publisher's site for recycling.
C3.11.5 The Publisher shall deliver by 6 p.m. each Thursday a total minimum of 11,500 copies of the Windsock to the following locations:
C220.127.116.11 Racks, boxes and other locations listed in Attachment 1. Delivery to all racks indoors, regardless of location, shall be made when the establishments are open so that newsstands inside such establishments can be serviced. Old papers shall be removed by the delivery truck for recycling, not discarded in MCAS Cherry Point trash receptacles. No papers shall be delivered to buildings and stacked at the door. The delivery person shall uncut the bundle ties from bundled newspapers and place the papers neatly in the racks.
C18.104.22.168 To each set of family quarters on and off Marine Corps Air Station Cherry Point, as well as any other locations as specified by the PAO. For single-family homes, these copies shall be secured by rubber band or water-proof bags and placed in a neat manner on the porch of each residence. In case of inclement weather, the newspaper shall be covered with protective wrap. Copies shall not be thrown on the sidewalks or in yards. For multi-family apartment buildings, the Windsock shall be placed indoors in the foyer to the building. The Contractor is responsible for the removal of additional copies of the Windsock which are not distributed when requested by the PAO.
C22.214.171.124 The Contractor shall mail, at no cost to the government, up to two hundred (200) copies of the Windsock to various addresses provided by the PAO. The Public Affairs Officer will periodically add or delete addresses from the list by written notice to the Publisher. The Publisher shall make the requested change within one week of notification. The Publisher shall incur the mail and distribution cost consistent with timeliness and applicable postal regulations. The Publisher shall not use Department of Defense postage and fees-paid indicia labels for distribution of copies of the Windsock.
C3.11.6 Quarterly, at 3-month intervals after award of this contract, the Publisher shall provide the JPAO with a report of the distribution numbers of papers at each rack location. The Publisher will adjust distribution numbers as necessary based on the amounts of newspapers left over in newspaper racks.
C3.11.7 The Publisher shall create and utilize a list of returned mailed subscriptions to update the mailing list.
C3.12.1 The Government reserves the right to restrict the employment of any Contractor employee or prospective Contractor employee who violates federal regulations or is identified as a potential threat to the security, safety, health or operational mission of the base and its population. Contractor's employees shall not loiter on or around the base during off-duty hours. The removal of such persons shall not relieve the Contractor from providing all the services described herein.
C3.12.2 The Contractor shall furnish a sufficient number of qualified supervisory, administrative, journeyman and other personnel to accomplish all required contract services. During the performance of this contract, while serving as Windsock representatives in public, Contractor's employees shall wear neat, clean, conservative clothing - attire that is conducive to the PAO environment and its dealings with the general public. Employees shall be identified by having company and employee name on or attached to their clothing. To meet this requirement, the Contractor shall furnish tags or badges for the employees at Contractor's expense.
C3.12.3 Contractor Liaison/Quality Assurance Manager. The Contractor shall provide a Contractor Liaison/Quality Assurance Manager to oversee the performance of the work and the quality of the product and services provided. This individual shall have full authority to act for the Publisher on all matters relating to daily operation of this contract. This individual shall be available during normal duty hours within two (2) hours to meet at the installation with the Government personnel designated by the Contracting Officer to discuss problem areas. After normal duty hours, the liaison shall be available by telephone within one (1) hour to address problem areas with the editorial staff. The liaison must be able to fluently read, write, speak, and understand English.
C3.12.4 Graphic Artist/Layout Design Artist. The Contractor shall furnish one Graphic Artist/Layout Design Artist to perform all lay out functions for the Windsock. The graphic artist shall liaison with the Publisher for the specified pages for the publishing cycle, coordinate layout/advertising pages and ratios and provide final product to Contractor via digital industry standard. The graphic artist/layout design artist shall be trained in the latest versions of Adobe, Photoshop, Adobe Illustrator and Corel Draw. The graphic artist/layout design artist shall be located in the contractor's facility except on Tuesdays as noted in Section C3.5. This person shall be experienced and fully competent in advanced design and layout techniques and editorial planning for a modern newspaper.
C3.12.5 MINIMUM PERSONNEL QUALIFICATIONS.
a. Contractor Liaison/Quality Assurance Manager. This contractor employee shall have full understanding of this contract and possess the ability to act as the Publisher's key person on all issues related to printing the Windsock. This person shall have a minimum of two years' experience as a contract manager publishing a similar publication of this size and possess an understanding of the military protocol and hierarchy.
b. Graphic Artist/Layout Design Artist. The graphic artist shall have at least a 2-year degree in the field of layout/design or a minimum of two years' experience in a related field.
C3.12.6 The Contractor shall train all personnel in Government policies, procedures, and regulations applicable to performing the required services and shall keep all personnel current and familiar with the aforementioned policies (C3.14.2, C3.11 and C3.16).