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Advertising campaign services

  Reading United Kingdom — Thames Water Utilities Limited
Published December 3, 2016 — Deadline December 20, 2016 (a year ago)
|
Notice type
Contract notice
Buyer category
Utilities
Value
€3.56M

We are looking for an agency that have expertise in both traditional and digital channels and formats (i.e. press, radio, OOH, social channels etc.) and will provide:

— strategic and effective media recommendations for TW's strategic and tactical campaigns based on comprehensive media insights;

— negotiate and purchase competitively various type of media channels;

— demonstrate continuous professional development and be in touch with the current trends;

— accurately monitor advertising space and airtime across all media formats;

— provide robust post-campaign analysis and metrics;

— effectively utilise results to formulate future media recommendations to drive efficiencies.

The scope of this project covers media buying across our business areas.

Our media requirements are centred around promoting our brand, the role we play in society and protecting the environment we live in this currently manifests itself in 2 core behaviour change programmes 1) Bin it — don't block it 2) Water Efficiency. These behaviour change programmes support the wider business objectives of customer satisfaction, improving customer experience, developing the branded experience, ensuring efficiency and preparing for competition.

We are looking for an agency that will provide:

— provide strategic and effective media recommendations for TW's strategic and tactical campaigns based on comprehensive media insights;

— negotiate and purchase competitively various type of media channels;

— demonstrate continuous professional development and be in touch with the current trends;

— accurately monitor advertising space and airtime across all media formats;

— provide robust post-campaign analysis and metrics;

— effectively utilise results to formulate future media recommendations to drive efficiencies.


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Fact Sheet


United Kingdom-Reading: Advertising campaign services

2016/S 234-427086

Contract notice – utilities

Services

Directive 2014/25/EU

Section I: Contracting entity

I.1)Name and addresses
Thames Water Utilities Limited
Procurement Support Centre — 3rd Floor East, C/O Mail Room, Rose Kiln Court
Reading
RG2 0BY
United Kingdom
E-mail: procurement.support.centre@thameswater.co.uk
NUTS code: UKJ11

Internet address(es):

Main address: www.thameswater.co.uk

I.2)Joint procurement
I.3)Communication
Access to the procurement documents is restricted. Further information can be obtained at: www.thameswater.co.uk/19385.htm
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: www.thameswater.co.uk/19385.htm
I.6)Main activity
Water

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Media Buying Services.

Reference number: FA1329
II.1.2)Main CPV code
79341400
II.1.3)Type of contract
Services
II.1.4)Short description:

We are looking for an agency that have expertise in both traditional and digital channels and formats (i.e. press, radio, OOH, social channels etc.) and will provide:

— strategic and effective media recommendations for TW's strategic and tactical campaigns based on comprehensive media insights;

— negotiate and purchase competitively various type of media channels;

— demonstrate continuous professional development and be in touch with the current trends;

— accurately monitor advertising space and airtime across all media formats;

— provide robust post-campaign analysis and metrics;

— effectively utilise results to formulate future media recommendations to drive efficiencies.

II.1.5)Estimated total value
Value excluding VAT: 3 000 000.00 GBP
II.1.6)Information about lots
This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)
79341100
II.2.3)Place of performance
NUTS code: UKJ
NUTS code: UKI
Main site or place of performance:

Whole of Thames Water region.

II.2.4)Description of the procurement:

The scope of this project covers media buying across our business areas.

Our media requirements are centred around promoting our brand, the role we play in society and protecting the environment we live in this currently manifests itself in 2 core behaviour change programmes 1) Bin it — don't block it 2) Water Efficiency. These behaviour change programmes support the wider business objectives of customer satisfaction, improving customer experience, developing the branded experience, ensuring efficiency and preparing for competition.

We are looking for an agency that will provide:

— provide strategic and effective media recommendations for TW's strategic and tactical campaigns based on comprehensive media insights;

— negotiate and purchase competitively various type of media channels;

— demonstrate continuous professional development and be in touch with the current trends;

— accurately monitor advertising space and airtime across all media formats;

— provide robust post-campaign analysis and metrics;

— effectively utilise results to formulate future media recommendations to drive efficiencies.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 3 000 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 60
This contract is subject to renewal: yes
Description of renewals:

Any agreement awarded would be for an initial duration of 3 years with option to extend annually up to a maximum of 5 years.

II.2.9)Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 6
II.2.10)Information about variants
Variants will be accepted: yes
II.2.11)Information about options
Options: yes
Description of options:

Any agreement awarded would be for an initial duration of 3 years with option to extend annually up to a maximum of 5 years.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:

As detailed in the PQQ.

III.1.2)Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)Technical and professional ability
Selection criteria as stated in the procurement documents
III.1.4)Objective rules and criteria for participation
List and brief description of rules and criteria:

As detailed in the PQQ Documentation.

III.1.5)Information about reserved contracts
III.1.6)Deposits and guarantees required:

Bonds and/or parent company guarantees of performance and financial standing may be required.

III.1.7)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Specified in the Invitation to Negotiate.

III.1.8)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Consortia may be required to form a legal entity prior to award.

III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:

Specified in the Invitation to Negotiate.

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Negotiated procedure with prior call for competition
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
IV.1.6)Information about electronic auction
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 20/12/2016
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Duration in months: 9 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: yes
Estimated timing for further notices to be published:

Between 3-5 years.

VI.2)Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:

All suppliers who wish to respond to this notice must request a pre-qualification questionnaire (PQQ) by using the link in Section I.3 of this notice, i.e www.thameswater.co.uk/19385htm

VI.4)Procedures for review
VI.4.1)Review body
Thames Water Utilities Limited
Reading
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
Precise information on deadline(s) for review procedures:

Thames Water Utilities Limited will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10-calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.

The Utilities Contracts Regulations 2016 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).

VI.4.4)Service from which information about the review procedure may be obtained
VI.5)Date of dispatch of this notice:
01/12/2016

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