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Media planning and Buying for the National Museum for the Royal Navy

  Portsmouth United Kingdom — THE NATIONAL MUSEUM OF THE ROYAL NAVY
Published January 25, 2017 — Deadline March 6, 2017 (2 years ago)
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Notice type
Contract notice
Buyer category
Other
Media planning and buying for the National Museum of the Royal Navy (NMRN) for key attraction destinations: Portsmouth Historic Dockyard (Hampshire), Fleet Air Arm Museum (Somerset) and NMRN Hartlepool. Media buying to consider all options including radio, outdoor advertising and TV. Key objectives are: - To increase awareness to drive visitor footfall in the 12 month period commencing 1st April 2017 - To plan and execute a strong offline advertising campaign to gain cut-through to audiences within the 90 minute drive time of each of the destinations - To deliver impactful call to action 'BUY NOW, BOOK ON LINE SAVE 20%' campaigns affording as many opportunities to hear and see as possible. - To target key audiences especially during the school holidays and half terms to encourage visits while living or visiting key destination hot spots located within the 90 minute drive time of the destinations.

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Fact Sheet

Id
bdfe88fd-9ba2-4a97-9f9e-42ade00409a4
Id
bdfe88fd-9ba2-4a97-9f9e-42ade00409a4
Name
Jane Hodgkins
Email
jane.hodgkins@nmrn.org.uk
Address
National Museum of the Royal Navy HM Naval Base (PP66) Portsmouth PO1 3NH UK
Town
Portsmouth
Postcode
PO1 3NH
Country
England
Phone
02392 728065
Web Address
www.nmrn.org.uk
Identifier
National Museum of the Royal Navy
Title
Media planning and Buying for the National Museum for the Royal Navy
Description
Media planning and buying for the National Museum of the Royal Navy (NMRN) for key attraction destinations: Portsmouth Historic Dockyard (Hampshire), Fleet Air Arm Museum (Somerset) and NMRN Hartlepool. Media buying to consider all options including radio, outdoor advertising and TV. Key objectives are: - To increase awareness to drive visitor footfall in the 12 month period commencing 1st April 2017 - To plan and execute a strong offline advertising campaign to gain cut-through to audiences within the 90 minute drive time of each of the destinations - To deliver impactful call to action 'BUY NOW, BOOK ON LINE SAVE 20%' campaigns affording as many opportunities to hear and see as possible. - To target key audiences especially during the school holidays and half terms to encourage visits while living or visiting key destination hot spots located within the 90 minute drive time of the destinations.
Cpv Description
Radio, television, communication, telecommunication and related equipment and Business services: law, marketing, consulting, recruitment, printing and security
Published Date
2017-01-25T14:26:39Z
Deadline Date
2017-03-06T00:00:00Z
Value Low
220000
Value High
0
Region
South East
Nationwide
false
Start
2017-04-01T00:00:00Z
End
2018-03-31T00:00:00Z
Type
Contract
Status
Open
Is Suitable For Sme
true
Is Suitable For Vco
false
Organisation Name
THE NATIONAL MUSEUM OF THE ROYAL NAVY
Ojeu Contract Type
Services
Is Framework Agreement
false
Is Extension Possible
false
Created Date
2017-01-25T14:24:36Z
Last Updated Date
2017-01-25T14:26:39Z
Is Published
true
Is Pre Awarded
false
Name
THE NATIONAL MUSEUM OF THE ROYAL NAVY
Id
bdfe88fd-9ba2-4a97-9f9e-42ade00409a4
Description
Additional Text
Id
43c33699-566a-4bf5-9619-d4acddecf980
Filename
Tender for Media_HQ_FINAL.docx
Mime Type
application/vnd.openxmlformats-officedocument.wordprocessingml.document
Code
32000000
Description
Radio, television, communication, telecommunication and related equipment
Code
79000000
Description
Business services: law, marketing, consulting, recruitment, printing and security
Changed By User
jane.hodgkins@nmrn.org.uk
Date Changed
2017-01-24T09:35:46Z
Published Notice Id
bdfe88fd-9ba2-4a97-9f9e-42ade00409a4
Version Number
1
Reason
Published
Changed By User
jane.hodgkins@nmrn.org.uk
Date Changed
2017-01-25T14:17:45Z
Published Notice Id
bdfe88fd-9ba2-4a97-9f9e-42ade00409a4
Version Number
2
Changed By User
jane.hodgkins@nmrn.org.uk
Date Changed
2017-01-25T14:26:39Z
Published Notice Id
bdfe88fd-9ba2-4a97-9f9e-42ade00409a4
Version Number
3

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