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Request for Proposal (RFP) to conduct Evaluation of UNICEF Bangladesh Communication for Development (C4D) Programme for the duration 2012-2016

United Nations Children's Fund | Published October 5, 2016

The current Government of Bangladesh and the United Nations Development Assistance Framework (UNDAF) from 2012 to 2016 is striving to reduce inequity gaps and increase access to basic services for deprived populations in the 20 districts at the bottom of the social deprivation ladder.  Communication for Development (C4D) is a major cross-cutting strategy for both the UNDAF and of the UNICEF country programme for the period 2012-2016. The UNICEF C4D programme intends to engage communities to understand people, their beliefs and values, and the social norms that shape their lives. Through sharing of knowledge, understanding and addressing the barriers and constraints across all levels of the community, individuals and communities are informed and empowered to develop or change behaviours and take actions to improve their lives. The goal of the C4D programme is thus to increase knowledge and create awareness among communities, to change individual beliefs and perceptions, influence attitudes and behaviours, and consequently social norms and social practices. Through emphasis on amplifying the voices of the most marginalised and vulnerable, C4D aims to make a positive difference in the lives of children, their families and communities in achieving Millennium Development Goals (MDGs) with equity. 

The planned C4D outcome in the current UNICEF Country Programme 2012-2016 states that “By end of 2016, deprived community members in 20 selected districts practice key life-saving, care and protective behaviours, raise their demand for quality social services and promote social change with equity”.


To achieve the outcome, C4D component of the Country Programme defined three outputs at the beginning of country programme as follows;

  1. By 2016, key GOB and C4D partners implement behaviour and social change interventions that increase knowledge and commitment to 8 KHHP among 60% of community members in 3 upazilas of each of select UNDAF districts.
  2. By 2016, at least 6 key national institutions and select community based social networks facilitate discourse and promote changes
  3. By 2016, at least 2 national institutions, GOB and C4D partners use data from sentinel sites in 3 upazilas in each of the 20 districts to support the planning and implementation of C4D interventions           

To achieve programme outputs, the UNICEF C4D Section at BCO has developed partnerships with three departments (Bangladesh Betar, Department of Mass Communication and Department of Women and Children Affairs) within two ministries respectively the Ministry of Information (MOI) and the Ministry of Women and Children Affairs (MOWCA). For strengthening knowledge management, the C4D Section established partnerships with Department of Women and Gender Studies, Dhaka University and James P Grant School of Public Health (JPGSPH), BRAC University.  Lastly, the programme is also working with 7 national NGOs (FIVDB, GRAUS, BRAC, ASOD, COAST, Rupantar and SUS) in the six divisions and Dhaka city on community engagement interventions.  


Through UNICEF’s advocacy efforts a National Social Norm Change Forum and sub-national Social Norm Change Chapters (SNCC) established between 2013 and 2014 were mobilised to provide input for the development of the National Plan of Action on Child Marriage in collaboration with MOWCA. The NPA provides a basis to partner with UN organisations, NGOs and the Government to plan and develop evidence based, harmonised C4D strategies to engage local communities and community leaders on social change initiatives. The Government initiated implementation in five districts (Jamalpur, Khulna, Bhola, Nuilphamari and select slums in Dhaka) where child marriage is highly prevalent. Development of a multi-level media campaign has been initiated to create a conducive media environment.


Based on resources availability, seven most deprived districts were selected by UNICEF from 20 UNDAF districts for community engagement around a core cross-sectoral package of 8 household behaviours and practices. The districts include - Bandarban, Cox’s Bazar, Sunamgonj, Netrakona, Shatkhira, Rangpur and Bhola. Three upazilas from each of the districts were selected due to their vulnerability to natural disasters, hard to reach geographical location, poor performance in achieving MDGs and socio-economic indicators below the national average. UNICEF’s C4D programme is providing support to the seven partner NGOs who implement the community engagement package for social and behaviour change project in these 21 upazilas of the 7 districts since July 2012 covering 1,013,489 households. Key expected outcomes of this project are:

  1. At least 40% of mothers, fathers of under 5 year age children and adolescents of the implementation wards of three upazillas in selected districts practice 4 key life-saving, care and protective behaviours.
  2. Stimulate the development of Ward Development Committees (WDC) at village level and strengthen capacity of ward promoters to engage communities, community leaders, influencers and networks on key life-saving, care and protective behaviours and stopping child marriage.


For quality assurance of the programme interventions, regular engagement with partner organisations, media monitoring, formative research and a sentinel survey have been conducted. Of special mention here is the sentinel survey conducted, with support from UNICEF, since end of 2014 by the James P Grant School of Public Health (JPGSPH) of BRAC University that has demonstrated results on the impact of C4D community engagement interventions. Within UNICEF, C4D section has also provided technical support to Health, Nutrition, WASH, Education and Child Protection sectors to address and strengthen demand side/ behaviour and social change components of sectoral programmes, working also with aligned line ministries. Through the country programme, technical support has been provided for the design, development and implementation of sectoral and cross-sectoral national initiatives for immunisation, arsenic mitigation, handwashing, primary and secondary school enrolment and retention, adolescent health, exclusive breastfeeding and complementary feeding among others.


The current country programme will end in 2016. As BCO embarks on the new country programme 2017-2020 preparation, it is critical to assess the extent to which C4D results have been achieved, and their relevance to institutional priorities and to national development goals. For this reason, UNICEF BCO would like to conduct an independent study to evaluate the C4D programme 2012-2016 and to distil lessons learned through the 2012-2016 country programme to inform the next country programme.




This RFP is being issued to select and contract a reputable agency with experience in conducting evaluations. The evaluation will seek to assess the effectiveness, efficiency, relevance and sustainability of C4D interventions over the past 4 years to inform programme efforts going forward into the next country programme. It will draw strategic lessons learned from the design, management, coordination and implementation of the current C4D programme and related efforts to improve sectoral and cross-sectoral results for children and their communities. It will review the evidence gathered throughout the duration of the country programme and examine the progress against specific programme outputs in this ongoing country programme. The study will seek to help UNICEF and key stakeholders to revise and formulate policies, design the new programme, construct implementation strategies and introduce effective coordination and monitoring frameworks.  The findings, recommendations and lessons learned from the evaluation will be used to inform strategies, programme approaches, management structures, mix of interventions, scalability and convergence for the next country programme.

1. UNICEF Bangladesh is inviting for the above mentioned services as per the attached RFP and Terms of Reference, Terms and Conditions, Special Terms and Conditions. Mailed bids covering Technical and Financial proposals should be sent in separate PDF files, indicating clearly the RFP No., title, proposal type, etc. These two files should be sent to the attention of OIC, Supply & Procurement  Section, UNICEF-BCO, BSL Office Complex, 1 Minto Road, Dhaka-1000 by email add:;  with copy to; by the RFP submission deadline Thursday, 27 October 2016 local time 16:00 hours (GMT+6 hours).


2. Submission of Expression of Interest (EOI): The invited bidders are requested to submit Expression of Interest (EOI) confirming their participation in this RFP by Sunday, 16 October 2016 through email (add:;;).


3. If required, Bidders are requested to forward their request for additional information or clarification in writing to the email addresses:;; by Sunday, 16 October 2016.


4. Please note no RFP will be accepted after the stipulated closing date: Thursday, 27 October 2016 local time 16:00 hours (GMT+6 hours).


5. The technical proposal will be evaluated using the evaluation criteria indicated under Section 6 of the attached document. Bidders are advised to devote chapters of their submissions to demonstrate each of the criteria and be consistent with the tasks detailed in the TOR under Section 3. Bidders are advised to avoid submitting brochures and pamphlets that have no direct bearing on the requirements under this RFP. Similarly the financial proposal should be prepared following the template and instruction provided under Section 17 of the RFP. Any information related to the financial offer should not be mentioned or presented in the technical proposal as it will make the bid response invalid.


6. Any Contract resulting from this RFP shall be governed by UNICEF's General Terms and Conditions and any other Specific Terms and Conditions detailed in this bid document.


7. In all correspondence the bidder must refer to: LRPS No. 2016-9127979.

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