Human Genome Project Education and Public Engagement Films
Department of Health and Human Services, National Institutes of Health | Published July 18, 2016 - Deadline July 24, 2016
INTRODUCTIONTHIS IS A PRE-SOLICITATION NON-COMPETITIVE (NOTICE OF INTENT) SYNOPSIS TO AWARD A PURCHASE ORDER WITHOUT PROVIDING FOR FULL AND OPEN COMPETITION (INCLUDING BRAND-NAME).
The National Heart, Lung, and Blood Institute (NHLBI), Office of Acquisitions (OA) on behalf of The National Human Genome Research Institute (NHGRI) intends to negotiate and award a Purchase Order without providing for full and open competition (Including brand-name) to 42°N Media, 284 Amory Street, Suite 111, Boston, MA 02130, USA, for "Genome: Unlocking Life's Code." educational and outreach films.
NORTH AMERICAN INDUSTRY CLASSIFICATION SYSTEM (NAICS) CODEThe intended procurement is classified under NAICS code 541840, Media Representatives, Size Standard $15M.
REGULATORY AUTHORITYThe resultant Purchase Order will include all applicable provisions and clauses in effect through the Federal Acquisition Circular (FAC) 05-89 effective 14 July 2016.
This acquisition is conducted under the procedures as prescribed in FAR subpart 13.5- Simplified Procedures for Certain Commercial Items exceeding the simplified acquisition threshold ($150,000).
STATUTORY AUTHORITYThis acquisition is conducted under the authority of the Federal Acquisition Regulation (FAR) Part 13-Simplified Acquisition Procedures, Subpart 13.106-1 (b) (2), Soliciting from a single source expected to exceed the simplified acquisition threshold. Contracts awarded using FAR Part 13.5-Simplified Acquisition Procedures are exempt from the requirements of FAR Part 6-Competition Requirements.
DESCRIPTION OF REQUIREMENT
Background In spring of 2013, a new exhibition at the National Museum of Natural History (NMNH) opened that focused on the human genome, and who humans are, in the context of the natural world. The 4,000 square-foot exhibition is the product of a partnership between the museum and the NHGRI. The exhibition celebrated the 10th anniversary of sequencing of the human genome and the 60th anniversary of Watson and Crick's discovery of the double helix structure of DNA. After a year at the museum, the exhibit is travelling to other venues throughout the United States, extending its reach to an even broader audience.
The exhibition features a number of engaging interactives, including a 32-inch video monitor featuring a timeline on genomics with researchers describing early scientific discoveries, the Human Genome Project, and what's been learned from sequencing the genome. Interviews with researchers involved in current genomic studies communicate their excitement about the future. Throughout the videos, renowned scientists reflect on the challenges and achievements surrounding the Human Genome Project. The scientists also look to a future when researchers can harness the power of DNA in hundreds of new ways, opening up opportunities for research and work in everything from healthcare to agriculture to environmental monitoring.
In 2014, 42°N Media on behalf of HISTORY® created four unique videos for the exhibition, Genome: Unlocking Life's Code currently on display at the National Museum of Natural History. The videos chronicled the Human Genome Project from its early beginnings to its effect on science and society. Videos included interviews with genomic luminaries and visionaries. These four unique videos have been viewed by more than a million people at the exhibition and online at the exhibition's website, unlockinglifescode.org.
• This effort is to create four (4) short educational and outreach films using footage recorded by the 42°N Media on behalf of HISTORY® as part of its task to produce films on the on topics related to the Human Genome Project that are now part of the exhibition "Genome: Unlocking Life's Code.";• Footage not used in production of the exhibition films mentioned above will be used to generate films covering a broad range of genomics topics, such as human history, medicine, genome technology, careers in science, data science, etc; • Products would be made available through the exhibition's web site http://unlockinglifescode.org/ and genome.gov;• An animated infographic on the basics of genomics.
Purpose and Objectives
NHGRI would like to use footage previously recorded for the exhibition, Genome: Unlocking Life's Code, including stock footage and graphics to develop educational and outreach videos on topics related to the Human Genome Project. The final production videos created will be determined through discussion with NHGRI staff and based upon the ability to optimize the resources provided. The original interviews were produced as a set of four films covering the history of the Human Genome. The interviews captured the thoughts and words of genomic thought leaders. Hours of video footage were recorded, but only a small portion was utilized in the exhibitions interactive. NHGRI proposes to use the remaining footage to create educational and public engagement films that will underscore the historical and social relevance of the Human Genome Project and genomics. The newly created videos will also serve as supplemental materials that will support the exhibition.
Tasks:The contractor shall:
a. Use footage previously recorded for Genome: Unlocking Life's Code, stock footage, and graphics to develop educational and outreach videos on topics related to the Human Genome Project and genomics;
b. Type and format of the pieces to be determined through discussion with NHGRI staff and to optimize use of resources provided;
c. Expected number and type of video pieces:
• Four (4) short films (2 to 3 minute) on particular topics using footage from multiple interviewees;• 1 animated infographic.
• Participate in bi-weekly teleconferences or as needed to communicate with NHGRI staff; • Produce educational and outreach films that are web-ready and pass federal Section 508 testing requirements, as well as all NIH requirements;• The final products will be compatible with and ready for immediate upload to http://unlockinglifescode.org/ and http://www.genome.gov/;• The contractor must be authorized to use the four unique videos for the exhibition, Genome: Unlocking Life's Code.
• National Human Genome Research Institute (NHGRI) will determine the topics to be covered by the individual pieces;• NHGRI will supply interview and stock footage and static infographic;• NHGRI will provide input on the design and production of the pieces.
Reporting Requirements and Deliverables
• The contractor shall provide monthly report on progress made.
Inspection and Acceptance Requirements
• NHGRI will review and approve the final product provided by the contractor.
Government Furnished Equipment
• NIH will provide the website server (located at the NHGRI), a website URL, a majority of the website's supporting content files, and technical IT support with existing ISSO security clearance.
Optional Year 1
• Development of additional videos based on existing interviews covering abroad range of genomics topics, such as human history, medicine, genome technology, careers in science, data science, etc. • Development of videos to accompany Massive Open On-‐line Course (MOOC) on genomics
Anticipated Period of Performance
Base Year: 12 month period of performance from contract awardOption Year 1: 12 month period of performance after option is exercised
CONTRACTING WITHOUT PROVIDING FOR FULL OR OPEN COMPETITION (INCLUDING BRAND-NAME) DETERMINATIONJustification Rationale: Only one source is available: The determination by the Government to make a single-sole source award is based upon the market research conducted as prescribed in FAR Part 10-Market Research, specifically the results of the market research concluded that 42°N Media is the only responsible source to provide the required services. 42°N Media was responsible for the scripting and production of the Human Genome Project video interactive found in the Genome: Unlocking Life 's Code exhibition for HISTORY®. The original interviews were produced as a set of four films covering the history of the Human Genome. The interviews captured the thoughts and words of genomic thought leaders who helped write the history of the Human Genome Project and shape the future of genomics. Hours of video footage were recorded, but only a small portion was utilized in the exhibition. 42°N Media's unique qualifications are as follows:
1. 42°N Media has extensive expertise in the production of educational films. In addition to work in TV, 42°N Media produces numerous education videos that are made available on its web site.
2. This is an extension of the work that led to the creation of the four films regarding the history of the Human Genome Project.
3. 42°N Media is ideally positioned to create additional films that will complement those already produced.
4. HISTORY® owns the original footage and has given 42°N Media permission to utilize.
CLOSING STATEMENTThis synopsis is not a request for competitive proposals. However, interested parties may identify their interest and capability to respond to this notice. Responses to this notice shall contain sufficient information to establish the interested parties' bona-fide capabilities for fulfilling the requirement and include: unit price, list price, shipping and handling costs, the delivery period after contract award, the prompt payment discount terms, the F.O.B. Point (Destination or Origin), the Dun & Bradstreet Number (DUNS), the Taxpayer Identification Number (TIN), and the certification of business size. All offerors must have an active registration in the System for Award Management (SAM) www.sam.gov."
A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. The information received will normally be considered solely for the purposes of determining whether to proceed on a non-competitive basis or to conduct a competitive procurement.
All responses must be received by July 24th, 2016 9:00 AM EST and must reference number NHLBI-CSB-DE-2016-220-KEW. Responses may be submitted electronically to Kyle Wisor, Kyle.Wisor@NIH.GOV, or by U.S. mail to the National Heart, Lung, and Blood Institute, Office of Acquisitions, COAC Services Branch,6701 Rockledge Drive, Suite 6150B, Bethesda, MD 20892-7902, Attention: Kyle Wisor. Fax responses will not be accepted.
"All responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the agency."