Education campaign for Brandenburg
Ministerium für Arbeit, Soziales, Gesundheit, Frauen und Familie des Landes Brandenburg | Published April 13, 2017 - Deadline May 15, 2017
75100000, 80530000, 80531100, 79341400
The Ministry of Labor, Social Affairs, Health, Women and Family of Brandenburg plans "want you Brandenburg Do Training for the Future." The development and implementation of an education campaign to forgive. The campaign under the Brandenburg training initiative aims to make the attractiveness of vocational education in Brandenburg visible and ultimately increase the number of training contracts. A key element of the campaign is advertising for the image of education in Brandenburg. By means of a sustainable national action do you want successful / Brandenburg highly motivated trainees and their trainers / -Innen the messages are conveyed target groups. For this, a multi-media approach will be developed with a long range and implemented. Targeted advertising for events around education in Brandenburg is provided as a further element of the campaign. It will be developed on Facebook a platform which points centrally on the diverse variety of players in the training campaign on the subject of education. The necessary awareness and acceptance, particularly among the target group "young people" is to be achieved primarily by an advertising concept that is based on partnership with famous Brandenburg YouTube players. The direct involvement of young people by means of a competition "proud 2b azubi" and the networking of Facebook accounts frequently used by young Internet presences should also lead to a high profile and frequent use. For more details, please refer to the specifications.