The Federal Institute for Vocational Education and Training (BIBB) intends to award a framework contract for the placement of job advertisements in print and on-line medias under a non-open procedure.
Services which can be called up by the contracting authority within the framework contract include:
1. Layout layout of the display on the basis of a predetermined call-out text,
2. Switching the display in predefined print and on-line medias nationwide.
The Federal Institute for Vocational Education intends following order in the context of an open procedure awarded to: "conduct a qualitative study and development of 3 application-oriented learning modules for the trainers Portal foraus.de about:
"Process-oriented design of vocational training and actions for training staff at the venues of the dual system."
The following services are to be provided by the contractor:
The contractor assumes the implementation and preparation of a nationwide exploratory study with the involvement of 30 dual training operations and three vocational schools and 3 ÜBSen. Of these, 2 farms upstream time to interview as pretest.
The contractor accepts the conception and development of 3 learning modules on the subject:
- Action and process-oriented training and their methods,
- Cooperation between learning locations and
- Roles and responsibilities of the company training personnel.
Demographic and technological developments, changing operational function landscapes and the transformation of the higher education system raises the question of how the future of competition between graduates of the (controlled) training, the technical schools, the dual degree programs and bachelor's degree programs for positions of middle compartment develop and management level in companies and what repercussions arising from one hand to the corresponding structures on the other hand for the career prospects of its graduates -. The study aims to work out which educational institutions, educational structures and offerings are in demand in the future, to the need for the professional and interdisciplinary skills and competences for higher specialist and middle management tasks to do justice.
The PR agency to support the program office training premium in the conceptual design and implementation of measures with the objectives to increase the perception of the program training credit to the public and to increase demand for premium vouchers.
The current appearance of the program is - to be developed - including with regard to recognition and memorability. The communication activities (local alarm) to enable people to develop professionally and convey the message that the state (the Federal Ministry of Education and Research) and the European Social Fund financially supports these efforts in the sense of "lifelong learning". It is always the address of the general focus of the program - employed persons who have not participated for financial reasons to training activities - to be considered. Other issues of significance to specific target groups such as migrants, people 50+ and people from transition regions are. The identification, contact and cooperation with partners (eg. As specialists and interest groups) that are to be recovered as multipliers for the scheme, are a key component of public relations.
Services to be provided by the customer, include:
- Support / advice of the AG in the strategic orientation of the local alarm concept,
- Development of a "corporate design"
- Design and implementation of advertising campaigns on the Internet,
- Placement of advertising in public space,
- Design and production of different media.