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Métropole de Lyon | Published February 10, 2017  -  Deadline March 17, 2017
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79342200, 92400000

Communication and press relations for the Chemical Valley.

Lot 1: deployment and coordination of the communication strategy of the Chemical Valley,

Lot 2: deployment and running of the press relations strategy of the Chemical Valley.

The Chemical Valley project has been engaged since 2015 on 4 priority intervention sites: Saint-Fons-Aulagne Feyzin Sub-Gournay, Pierre-Benite, Solaize / Vernaison. Economic, land and territorial transformation undertaken must be accompanied by a transformation of the image of the valley. With the approval of technological risk prevention plan in October 2016, it also becomes necessary to speak to thousands of people and hundreds of companies that will have to implement safeguards against technological risks.

These circumstances justify the deployment and the animation of a communication policy on the territory of the Chemical Valley which will be divided on the one hand as an animation action carried out continuously and also via the production and use of media and communication tools.

The Chemical Valley project has been engaged since 2015 on 4 priority intervention sites: Saint-Fons Aulagne Feyzin Sub-Gournay, Pierre-Benite, Solaize / Vernaison. Economic, land and territorial transformation undertaken must be accompanied by a transformation of the image of the valley. With the approval of technological risk prevention plan in October 2016, it also becomes necessary to speak to thousands of people and hundreds of companies that will have to implement safeguards against technological risks.

These circumstances justify the deployment and running a press relations policy on the territory of the Chemical Valley which will be divided in the form of tools and media actions.

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