Cafe Services to Kettle's Yard
Kettle's Yard | Published June 17, 2017 - Deadline July 16, 2017
1.1 Kettle’s Yard is a unique space in Cambridge. It is a House and an art gallery, founded in 1957 by the first modern art curator of the Tate Gallery, Jim Ede, who brought his private collection to Cambridge to be enjoyed by new audiences, including the thriving student population.
Every afternoon Jim opened his house so that visitors could be introduced to modern art in a home rather than a museum. His idea was that art was too important to be left to special occasions and should be a part of everyone’s daily life. What he created was a place of welcome, beautiful daylight and calm, where visitors can sit in an armchair and reflect, or take a book off a shelf and read. Jim’s original vision was to introduce people to the art of their time in a comfortable environment. This vision is upheld today with free access to the house, and a programme of contemporary and modern art exhibitions, as well as extensive music and educational programmes. We intend the café to reflect this legacy and enhance the visitor experience.
Kettle’s Yard is expanding, adding to the original buildings two exhibition galleries, a four-story education wing, a new shop and café. Visitors to the house and galleries are expected in the region of 95,000 each year (there were an average of 70,000 per year prior to the development).
We are currently seeking a contractor that will be able to provide both nourishment for visitors as well as the welcome described above. We would hope that the café becomes an attraction in its own right, which would lead visitors into the gallery as much as the gallery takes them to the café. We are looking for simple, tasty and fresh food with the emphasis on simplicity and quality. Ideally this would include cold and hot food, cake, coffee and teas, lunch, and occasionally an early dinner but we are open to additional opportunities.
It is expected that as a primary face of Kettle’s Yard, the operator will provide a welcoming, excellent service that enhances the reputation of Kettle’s Yard and does nothing to harm it. The operator will be a partner to Kettle’s Yard, growing their businesses in a harmonious way. The intention is that the operator provides a competitive offer both in quality and value to the high street but these needs also to be a bespoke offering with the ambition that the hospitality on offer is the equivalent of the artistic standards set by the organization. Although this will be a museum resource we also see it as a public café that will attract new visitors. Kettle’s Yard will promote the café to its well-developed email list, on the website and in print.
The galleries are open to the public from 11am to 5pm, Tuesday through Sunday, but the café can open earlier, and on Monday if desired. There will be opportunities for the café to run special events. Kettle’s Yard runs regular concerts during term time, both at lunchtime and in the evenings. which might benefit the café. Kettle’s Yard intends to build up a venue hire business leading to catering opportunities as well as its own internal events, some of which require catering. We would hope that the operator would be able to provide catering for these events.
The facilities include a small kitchen which will be fitted out with basic kitchen equipment (See Appendix 1). As this is a new venture the operator will be able to have some input into the choice of equipment subject to space and budget. The café and kitchen space will remain in joint control of the operator and Kettle’s Yard. Kettle’s Yard will wish to use the café space occasionally for events, and the kitchen for outside catering if the operator cannot provide what is required. This joint usage is not intended to interfere with the running of the café business but will be by negotiation.
There is a small store room next to the kitchen which is exclusive to the café operator.
The proposed layout for the café (see Appendix 2) assumes a service counter and seating for 26. A contractor might propose to provide a service from the kitchen rather than from a counter. We are willing to consider a variety of options of service as the café furniture has not yet been purchased. We are keen to provide a layout that suits the needs of the café.
Kettle’s Yard has a small garden opposite the café where some garden seating will be provided. In addition, there is a courtyard near the front door. This can be accessed via a large window/door which opens the café to the courtyard, creating extra seating on warm days