In mid-February, the Städtische Klinikum München GmbH (StKM) needed an agency for the development of a concept for a health magazine aimed at the citizens of the state capital Munich.
With a view to the company's brand and identity, a new positioning has been developed which is currently being translated into a brand and CD concept.
It is also important to position the StKM brand in the public through convincing content marketing - for current and future patients as well as health-conscious citizens. Within the framework of the establishment of a new brand, a concept for printed publications (patient information, recruiting information, assigning information) is to be developed, which can convey the company's identity in a convincing, modern and sustainable manner.
For this project, we are looking for an agency partner.
Development of a concept for a health magazine with Munich reference
The magazine should be the health magazine in Munich, with a regular and growing circle of readers, and should transport the competence of the brand StKM. The goal is to position the competence of the StKM clinic as an important expert and partner for the health care community in Munich
2-3 issues per year with a budget of about 90 000 EUR (including print)
Corporate publishing concept for flyers etc.
Development of a design line for flyers and other target group specific publications.
Lot 1: Lead Agency (Brand Communication, Corporate Design & Campaigns
Lot 2: Personal Marketing & Employee Communication
Lot 3: Public relations and corporate communications
This award is independent of the invitation to tender for marketing and communication services in the area of market communication issued by the Department of Sales / Marketing in April 2017.
Consulting & Management:Advice on and approval of design drafts; Interface to event agency).
Creation and updating of design guidelines for theBasic elements such as logo, colors, fonts, pictograms and signs, as well as vehicles and control systems, building and special information for passenger information, office and business equipment, digital media.
Design & implementation:Storyboards for film production).
Operational personnel marketing
Development and implementation of targeted measures to increase the number of qualified applications and increase the accuracy of applications and improve the Candidates Journey / Candidate Experience.
Scope Measures & Media:
- training marketing 2.0, school marketing, youth marketing
- Measures for the recruitment of engineers, IT professionals, drivers and executives.
- Mobile recruiting, recruiting videos, social media recruiting, posting group-specific (online) channels
- Optimization of job advertisements and advertisements
- Demonstration of training programs, -processes, -processes in applicant management (fairs)
Employer Communication / Employee Information and Communication
Communication measures around the topics leadership, value estimation, motivation, trust; Conception of employees (goals, messages, identification); Health Management; Interface to event agency.
public relationBrochures, flyers and information materials) and audiovisual design tools, Movies
Environmental Report / Sustainability Report
Task Marketing / Public Affairs Communication
Content and organizational conception of, among other things, the public transport congress, the value of surplus value, the Berliner Hoffest, the BVG appearances at the Senate's initiatives.Tasks;
Interface to event agency.
Projects of the board communication.