DVLA Personalised Registrations Auctioneer.
The Secretary of State for Transport , The Vehicle and Operator Services Agency | Published November 19, 2014
The Driver and Vehicle Licensing Agency (DVLA) currently sells registrations through three distinct and separate selling routes: — Online 'Buy Now', Physical Auction and Timed Auction. DVLA intends appointing an auction company to act, as its sole agent to offer for sale by way of public auction, both at physical events and online, certain vehicle registration numbers (also known as marks) chosen by DVLA. In 1989, DVLA commenced sales of personalised vehicle registration numbers to capitalise on the motoring public's demand for previously un-issued registrations. Sales of these Government assets are regarded as an important source of revenue for the Exchequer and to date over GBP 2.0 billion has been raised with over 4 000 000 registrations sold. Income goes to HM Treasury apart from a very small proportion that covers the business's running costs including the marketing of DVLA's fixed price personalised registration sales business. The Agency considers DVLA auctions to be the flagship of its personalised registrations business. The sales are high-profile events, promoting and enhancing the image of DVLA as an efficient and professional organisation in the view of Government Ministers, DVLA senior managers and the public. The Agency has always demanded a high quality service from its auctioneers and the appointed Auction Company will be expected to continue and improve upon the present high standards. The continuing presence of DVLA auctions as events in the motoring calendar has established DVLA Personalised Registrations brand as a market leader and is a symbol of confidence and trust among potential customers.