Subject of deliverable is to supply the Contracting Authority with different advertising media including branding.
See tender title and terms of reference.
The description, please refer to the tender notice, together with appended documents, and in particular the terms of reference. The addition may be necessary clarification of open questions is permitted only through this portal, about the functional area shopping the University of Duisburg-Essen. Any impermissible contact recordings with relevant workplaces etc. may result in exclusion from the process. Substantive questions should be asked as to purchasing and are forwarded from there.
Advertising rights for up to 80 Mega-Light systems and up to 140 City Light pillars maturity of 15 years.
Advertising rights for up to 600 advertising pillars which 50 cultural pillars.
Maturity of 15 years.
Advertising rights for up to 1000 frames in the format A1 on switch cabinets town maturity of 10 years.
Advertising rights for up to 100 clocks columns
Maturity of 15 years.
Tendering a media agency with the services: consulting, selection, booking all classical, online and social media advertising and all out-of-home activities. Managing and controlling all media placements and conducting market research as a basis.
In close cooperation with degewo and with the creative agency of degewo selecting appropriate media occurs.
The following tasks have to be fulfilled depending on the media type:
1. Concept and consulting:
The task is carried out by a written briefing document and / or in a personal conversation / a meeting.
On this basis, the Agency shall issue appropriate media targets, analyzing the distribution of the target audience about the types of media, considered competitive campaigns in the media and developed on this basis, a tailor-made and modern media strategy, proposals to target group media with high ranges and cost-effective media planning.
2. Media circuit:
The Agency shall develop and implement all virtual, offline as well as cross-media, social media and OOH advertising through media consultant. A set apart with the existing degewo campaigns and degewo philosophy is prior absolutely necessary ...
Advertising rights for Mega-Light systems, City Light pillars, advertising pillars, poster frames of cabinets and clocks columns.
Lot 1 advertising rights for up to 80 Mega-Light systems and up to 140 city light pillars, maturity 15 years;
Lot 2 advertising rights for up to 600 advertising pillars which 50 cultural pillars, maturity 15 years;
Lot 3 advertising rights for up to 1 000 frames in the format A1 on switch cabinets of the city, maturity 10 years;
Lot 4 advertising rights for up to 100 clocks columns, maturity 15 years.
Advertising rights for up to 100 clocks columns, maturity 15 years.