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Advertising campaign services

Thames Water Utilities Limited | Published December 3, 2016  -  Deadline December 20, 2016

We are looking for an agency that have expertise in both traditional and digital channels and formats (i.e. press, radio, OOH, social channels etc.) and will provide:

— strategic and effective media recommendations for TW's strategic and tactical campaigns based on comprehensive media insights;

— negotiate and purchase competitively various type of media channels;

— demonstrate continuous professional development and be in touch with the current trends;

— accurately monitor advertising space and airtime across all media formats;

— provide robust post-campaign analysis and metrics;

— effectively utilise results to formulate future media recommendations to drive efficiencies.

The scope of this project covers media buying across our business areas.

Our media requirements are centred around promoting our brand, the role we play in society and protecting the environment we live in this currently manifests itself in 2 core behaviour change programmes 1) Bin it — don't block it 2) Water Efficiency. These behaviour change programmes support the wider business objectives of customer satisfaction, improving customer experience, developing the branded experience, ensuring efficiency and preparing for competition.

We are looking for an agency that will provide:

— provide strategic and effective media recommendations for TW's strategic and tactical campaigns based on comprehensive media insights;

— negotiate and purchase competitively various type of media channels;

— demonstrate continuous professional development and be in touch with the current trends;

— accurately monitor advertising space and airtime across all media formats;

— provide robust post-campaign analysis and metrics;

— effectively utilise results to formulate future media recommendations to drive efficiencies.

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