Supplying information campaign on. turning off the FM signal and the transition to digital radio in Denmark.
Kulturstyrelsen | Published October 16, 2014 - Deadline November 13, 2014
Media Agreement for 2012-2014 and media agreement for 2015-2018 is in its full text available here: http://www.kulturstyrelsen.dk/fileadmin/user_upload/dokumenter/KS/medier/tv/Medieaftaler/Endelig_medieaftale_af_9__oktober_2012.pdf http://www.kulturstyrelsen.dk/fileadmin/user_upload/dokumenter/KS/medier/tv/Medieaftaler/Medieaftalen_2015-2018/Medieaftale_af_26_juni_2014endelig__DOK2239800_.pdf There is also agreement that the roadmap be re-discussed in the media agreement constituency in the fall of 2014, the campaign aims include To help ensure the conditions for the transition to digital radio under the political decisions. The campaign is aimed entire Danish population. Funding for the information campaign divided by the EU tender to one supplier in its bid to organize a campaign that extends over the entire period until the end of 2019, the winning vendor shall provide the following services under the contract: - the organization of the whole information campaign, including the development of the campaign plan, etc.. - Development and execution of the campaign fire, media strategy, campaign materials and activities - the development and execution of press and crisis plan, including the safeguarding of the function as spokesperson for the campaign - coordination of cooperation with relevant stakeholders from media and radio industry as well as other relevant and key stakeholders - development , settlement, reporting and documentation of measurements on information activities (including key performance indicators)