Advertising and marketing services
MKO | Published May 8, 2014 - Deadline June 19, 2014
79340000, 79300000, 79000000
Object of the contract is advertising campaign promoting local agricultural and food products for the year 2014/2015 - "Local quality" and is divided into two phases, namely :: - Phase 1: Conceptual design, creation and production of advertising campaigns solutions "Local quality 2014 / 2015 "; - Stage 2: Apportionment and media buying for carrying out an advertising campaign "Local quality 2014/2015". In designing advertising campaigns 2014/2015, it must be assumed Communication Strategy, Project and Creative Brief, consumer surveys (Annex 1, Annex 2, Annex 3), as derived from project work and the frameworks for the promotion of agricultural and food products from the Law on the promotion of agricultural and food products Official Gazette RS, no. 26/2011, Revision: Official RS, no. 57/2012, and the Strategic Plan promotion of agricultural and food products (http://www.mko.gov.si/fileadmin/mko.gov.si/pageuploads/zakonodaja/Promocija_kmetijskih_in_zivilskih_proizvodov/nacrtpromocije2013.pdf) and state aid (http://ec.europa.eu/agriculture/stateaid/index_en.htm).